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MARKETING SHORT-TERM COURSE

Meta Ads Mastery Course

Learn Facebook and Instagram advertising from a practitioner who has spent over ₹50 crore on Meta Ads.

Taught by a practitioner who has managed and spent more than ₹50 crore in Meta Ads.
DURATION
20 hours
FEE
₹14,999
PAYMENT
Single payment
FORMAT
Live · online
✓ Live mentor-led classes✓ Lifetime recordings✓ Certificate
Meta Ads Mastery course training in India — Careers Ninza, Kolkata
QUICK ANSWERS

Meta Ads Mastery course fee: ₹14,999 all inclusive, paid once at enrolment.

Duration: 20 hours, part-time, with live weekday evening sessions from 7pm IST and weekend workshops.

Format: Live online across India, plus classroom batches in Kolkata, Asansol and Durgapur. Every session recorded and yours for life.

Who it suits: Practitioner workshop. No prior experience required.

You finish with: Live campaigns you built and optimised on real client accounts, a verifiable certificate.

Roles it prepares you for: Paid social specialist, Meta ads freelancer, Social media manager.

About the Meta Ads Mastery course

Twenty live hours inside real ad accounts, working on live industry and client projects rather than demo campaigns. You research a market, design creative, build the campaign, set up tracking properly, and optimise on lead and sales quality with a mentor reading the numbers alongside you.

The trainer has spent more than ₹50 crore on Meta Ads. That matters less as a credential and more as a practical difference: you learn what happens at scale, which policy mistakes cost accounts, and which optimisation decisions are worth making versus which are noise.

Every session is 100% live and project-based. Nothing is pre-recorded, and nothing is simulated — the campaigns you build run on real budgets for real businesses.

Who this program is for

If two or more of these describe you, this is the right course.

— Business owners and founders spending their own money on ads and losing it
— Freelancers and agency staff who want paid social as a billable service
— Marketing executives handed the ad account with no training
— D2C and ecommerce sellers trying to scale past their first sales
— Students and freshers building one job-ready, provable skill
— Career switchers from non-marketing backgrounds who want the shortest route to paid work
— Anyone who has run boosted posts and cannot explain why results varied

What you will learn

1 Research a product, its competitors and the market before spending a rupee
2 Design high-CTR creatives and study winning ads through Meta Ads Library
3 Build the full campaign structure — campaign, ad set, ad — across every objective
4 Write ad copy and design landing and sales pages using AI tools
5 Set up Pixel, Catalog Manager, Events Manager, Conversion API and notifications
6 Run campaigns for awareness, engagement, traffic, leads, app installs and sales
7 Target with custom audiences, lookalikes and retargeting that actually converts
8 Optimise campaigns on lead and sales quality and cost, not vanity metrics
9 Integrate third-party tools including CRM and Shopify
10 Use WhatsApp and email marketing to convert leads into sales

What you will become after this course

Not what you will have watched — what you will be able to do and charge for.

A Meta Ads specialist who can take a brief and build a full campaign structure alone
Someone who sets up Pixel, Events Manager and Conversion API without needing a developer
A marketer who designs high-CTR creative and knows why a hook works
A practitioner who optimises on lead and sales quality rather than clicks
A freelancer able to charge ₹15,000–₹45,000 per client per month for paid social
A candidate with real client campaign work and a project certificate to show at interview

Meta Ads Mastery syllabus

12 modules, each taught live and reviewed by a mentor.

1 Session 1 — Research, market and competitor analysis View
•Product research: understanding what you are selling and to whom
•Competitor research: finding who else is bidding for the same buyer
•Market research: demand, seasonality and price sensitivity in Indian markets
•Meta Ads Library: studying live competitor ads, creative angles and how long they have run
•Identifying the offer and positioning before any campaign is built
•Audience research: who buys, what objections they carry, what language they use
2 Session 2 — High-CTR creative design View
•What makes a creative stop the scroll: hook, clarity, contrast
•Designing static creatives, carousels and short vertical video
•Writing ad copy: primary text, headline, description and call to action
•Using AI tools to produce creative variations at speed
•Creative testing structure that gives readable results rather than noise
•Creative fatigue: spotting it through frequency and CTR decay, and refreshing correctly
3 Session 3 — Campaign structure and objectives View
•Meta campaign architecture: campaign, ad set and ad — what each layer controls
•Campaign types and objectives, and the cost of choosing the wrong one
•Target audience setup: broad, interest, custom and lookalike
•Budget structure: campaign budget optimisation versus ad set budgets
•Placement strategy and why manual selection usually costs performance
•Naming conventions and account hygiene that make reporting possible
4 Session 4 — Landing pages, events and analytics View
•Designing landing and sales pages using AI tools
•Page structure that converts: offer clarity, proof, friction removal
•Event setup on websites, landing pages and sales pages
•Tracking analytics end to end and confirming events actually fire
•Reading page performance and diagnosing where visitors drop out
5 Session 5 — Pixel, Events Manager and Conversion API View
•Pixel setup, installation and verification
•Catalog Manager setup for ecommerce and dynamic product ads
•Events Manager: standard events, custom events and custom conversions
•Conversion API implementation and why browser-only Pixel loses signal in India
•Event deduplication and Event Match Quality — prioritising phone number for Indian data
•Notification setup and tracking audit checklist
6 Session 6 — Live campaign practice across every objective View
•Brand awareness campaigns and when reach objectives make sense
•Engagement campaigns for audience building
•Traffic campaigns and their honest limitations
•Lead generation campaigns: instant forms versus landing pages
•App install campaigns and event optimisation
•Sales and conversion campaigns on live industry and client projects
•Working on real client accounts with mentor supervision
7 Session 7 — Retargeting, custom and lookalike audiences View
•Building custom audiences from website, engagement, video and customer lists
•Lookalike audiences: source quality, percentage selection and refresh
•Retargeting structure with correct exclusion windows
•Sequencing creative differently for cold, warm and hot audiences
•Catalogue-based dynamic retargeting for ecommerce
8 Session 8 — Optimisation on lead and sales quality View
•Optimising for cost per result and for the quality of the result
•Reading the dashboard honestly: which metrics matter and which are vanity
•Blended CAC versus platform-reported ROAS and the double-counting problem
•Scaling protocol: increment size, waiting period, and why duplication fails
•Diagnostic sequence when performance drops, in the correct order
•Killing losers without over-reacting to noise
•Geographic expansion into tier-2 and tier-3 India and the CAC advantage it carries
•Festive planning: audience build-up, CPM inflation, creative pre-production
9 Session 9 — Third-party integrations View
•CRM integration so leads reach the sales team instantly
•Shopify store integration, catalogue sync and purchase events
•Offline conversion upload for sales that close on a call or WhatsApp
•Connecting tools so reporting reflects revenue rather than form fills
10 Session 10 — WhatsApp and email marketing to boost sales View
•WhatsApp Business API basics, template approval and compliance
•WhatsApp flows that recover abandoned carts and revive dead leads
•Email sequences for nurture and post-purchase
•Why WhatsApp outperforms email in India and how to use both correctly
•Connecting paid acquisition to retention so a lead is not wasted
11 Session 11 — Policy, troubleshooting and account safety View
•Advertising policies that commonly cause disapproval and how to write compliant copy
•Account restriction and ad rejection: prevention and the appeal process
•Special ad categories and their targeting limitations
•Protecting a client account you are responsible for
12 Session 12 — Client work, reporting and skill assessment View
•Reporting for a client or founder: the four numbers on the first line
•Building a monthly reporting template that survives scrutiny
•Pricing your services: retainer structure and what to include in scope
•Live account review: your campaign audited by the mentor with written feedback
•Skill and performance test on client project work

Tools you will work in

Meta Ads ManagerBusiness ManagerMeta PixelEvents ManagerCatalog ManagerConversion APIMeta Ads LibraryAI creative and landing page toolsShopifyCRM integrationsWhatsApp BusinessGA4

What you walk out with

OUTCOME
Live campaigns you built and optimised on real client accounts
OUTCOME
A complete tracking setup: Pixel, Events Manager and Conversion API
OUTCOME
A creative testing framework and creative library
OUTCOME
A client reporting template and service pricing structure
OUTCOME
Course certificate, project certificate and placement assistance

Roles this prepares you for

Salary depends on your city, experience and the strength of your project, so we do not publish package figures we cannot substantiate.

Paid social specialistMeta ads freelancerSocial media manager

Who can join — eligibility

No marketing or technical background needed. This is the honest list.

You can create and use accounts on Facebook, Instagram and Google
You can use email comfortably — inbox, sent, compose, attach files, change a password
You are a regular user of Facebook, Instagram, Messenger and WhatsApp
You understand posts, reels, comments, likes, shares and saves
Basic computer fundamentals — files, folders, installing and uninstalling software on computer and mobile

Certification and placement assistance

What you receive at the end, stated precisely.

01
Course completion certificate from Careers Ninza
02
Project certificate covering the client and industry campaigns you worked on
03
A skill and performance test on real client project work
04
Placement assistance — students who perform well on client projects are put forward for interviews with marketing agencies

Placement assistance means interview scheduling for students who perform well on the skill and performance test. It is assistance, not a job guarantee — we do not offer guarantees, and we would be cautious of any institute that does.

Fees and payment

TOTAL PROGRAM FEE
₹14,999
All inclusive. No registration or material charges.
PAYMENT PLAN
Single payment
Paid once at enrolment. No hidden charges.
✓  Live classes with a working practitioner
✓  Lifetime access to every recording
✓  Weekly doubt-clearing session
✓  Certified project reviewed by a mentor
✓  Rejoin any future batch free if you fall behind

Meta Ads Mastery training across India

Batches run live online, so the class is identical wherever you join from — same trainer, same time, same fee. No city-based pricing. Classroom batches run in Kolkata, Asansol and Durgapur.

TIER 1 CITIES

Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Pune.

TIER 2 CITIES

Agra, Ajmer, Amritsar, Bhopal, Bhubaneswar, Chandigarh, Coimbatore, Dehradun, Faridabad, Ghaziabad, Gwalior, Indore, Jaipur, Jamshedpur, Kanpur, Kochi, Lucknow, Mysore, Nagpur, Nashik, Patna, Raipur, Surat, Vadodara, Visakhapatnam.

TIER 3 CITIES

Bathinda, Bikaner, Cuttack, Etawah, Gandhinagar, Hajipur, Hosur, Jhansi, Junagadh, Madurai, Mathura, Meerut, Rajahmundry, Rohtak, Roorkee, Salem, Udaipur, Vijayawada.

See all locations across India →

Meta Ads Mastery — frequently asked questions

Still unsure? Call an advisor on +91 90888 39993.

What is the fee for the Meta Ads Mastery course?+

The fee is ₹14,999 for the full 20-hour live course. That is all-inclusive — live sessions, lifetime recordings, weekly doubt-clearing, live client project work, course and project certificates, and placement assistance. There is no registration fee or material charge.

Who teaches the Meta Ads Mastery course?+

A working practitioner who has spent more than ₹50 crore on Meta Ads. That scale matters practically rather than as a credential: you learn what actually happens when budgets grow, which policy mistakes get accounts restricted, and which optimisation decisions are worth making versus which are noise.

Is the training live or recorded?+

100% live, and project-based. There is no pre-recorded version of this course. Every session is taught in real time and you work on live industry and client projects rather than demo campaigns. Sessions are recorded afterwards so you keep them for revision.

What are the prerequisites for this course?+

You need to be a regular user of Facebook, Instagram, Messenger and WhatsApp, able to create accounts on Facebook, Instagram and Google, comfortable with email including attachments and password changes, familiar with posts, reels, comments, likes and shares, and confident with basic computer use such as files, folders and installing software. No marketing or technical background is required.

What will I be able to do after the course?+

Take a brief and build a complete campaign structure alone, set up Pixel, Events Manager and Conversion API without a developer, design high-CTR creatives, optimise on lead and sales quality rather than clicks, integrate CRM and Shopify, and run WhatsApp and email flows that convert leads into sales.

Do I get a certificate after the Meta Ads Mastery course?+

Yes, three things. A course completion certificate from Careers Ninza, a project certificate covering the client and industry campaigns you actually worked on, and a skill and performance test on real client work. Students who perform well are put forward for interviews with marketing agencies.

Is placement assistance included?+

Yes, and we are specific about what it means. There is a skill and performance test on live client project work. Students who perform well are helped with interview scheduling at marketing agencies. This is placement assistance, not a job guarantee — we do not offer guarantees and would be cautious of any institute that does.

Will I work on real client projects?+

Yes. Campaign practice across brand awareness, engagement, traffic, lead generation, app installs and sales is done on live industry and client projects under mentor supervision, not on sandbox accounts. That is also what your project certificate documents.

How much ad budget do I need for the course?+

You practise primarily on live client and industry accounts, so you are not required to fund campaigns yourself. If you want to run your own alongside, ₹5,000 to ₹10,000 is enough to experience the learning phase, creative fatigue and tracking problems firsthand.

Does the course cover Conversion API and tracking setup?+

Yes, in depth, and it is one of the most valuable parts. You cover Pixel installation and verification, Catalog Manager, Events Manager, standard and custom events, Conversion API implementation, event deduplication, Event Match Quality with phone-number priority for Indian data, notification setup and offline conversion upload for sales that close on WhatsApp or a call.

Can I get freelance clients after this course?+

Yes, and it is one of the shorter routes to billable work. Freelancers typically charge ₹15,000 to ₹45,000 per client per month for paid social. Almost every Indian D2C brand, coaching business, clinic and local service runs Meta ads and most run them badly, so a free audit naming three specific problems converts well as outreach.

What is the salary after learning Meta Ads?+

Paid social executives earn ₹20,000 to ₹40,000 monthly, specialists with two to four years ₹40,000 to ₹85,000, and paid social managers ₹80,000 to ₹1,60,000. D2C brands pay best because attribution is cleanest. Bengaluru, Gurugram and Mumbai lead on employed salaries; freelance rates are broadly national.

Is the course available in my city?+

Yes. All batches run live online, so learners join from Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Pune, and tier-2 and tier-3 cities including Jaipur, Lucknow, Indore, Bhopal, Coimbatore, Kochi, Nagpur, Patna, Surat, Vadodara, Visakhapatnam, Bhubaneswar, Chandigarh, Dehradun, Raipur, Jamshedpur, Madurai, Salem, Udaipur, Vijayawada, Meerut and Rohtak, all at the same fee. Classroom batches run in Kolkata, Asansol and Durgapur.

What if I miss a session or fall behind?+

Every session is recorded and stays yours for life. There is a weekly doubt-clearing slot where you can bring your own campaigns and account problems, and if you fall too far behind you can rejoin any future batch of Meta Ads Mastery free of charge, with no conditions.

How is this different from free YouTube content on Meta Ads?+

Free content teaches the interface. This teaches the decisions — what to research before spending, why a creative works, how to read whether a campaign failed on tracking or fatigue or the landing page, and how to optimise on sales quality rather than clicks. It is also live, so you can ask why, and you work on real accounts where mistakes have consequences and a mentor catches them.

Can I do this course while working full time?+

Yes. Sessions run in the evening and at weekends, the whole course is 20 hours, and every session is recorded. Most of our students are working professionals, business owners or students, and nobody needs to take leave to complete it.

Meta Ads Mastery across India — city questions

Same class, same fee, same mentor, wherever you are.

Is Meta Ads Mastery available in my city?+

Yes. Every batch runs live online, so learners across India attend the same class in real time — including Visakhapatnam, Guwahati, Patna, Ahmedabad, Surat, Vadodara, Rajkot, Faridabad, Gurugram, Bengaluru and every other city and town. There is no separate recorded version for students outside Kolkata, and no city has a different curriculum.

Does the Meta Ads Mastery course fee change by city?+

No. The fee is ₹14,999 everywhere in India. We do not price differently for metro and non-metro learners, and there are no travel or centre charges for online batches.

Do you have a classroom centre near me?+

Classroom batches run in Kolkata, Asansol and Durgapur. Everywhere else in India is served by live online delivery, which most working professionals and students prefer. On-site delivery in other cities is available for corporate teams and college groups on request.

What are the batch timings for people in different time zones within India?+

India runs on a single time zone, so timings are identical nationwide: weekday evening sessions from 7pm IST with weekend workshops. Every session is recorded and stays yours for life, so a late shift or travel never costs you a module.

Will placement support help me find work in my own city?+

Short workshops include portfolio guidance so the work is usable in interviews and client pitches wherever you are. Full placement support, including referrals, comes with our long-term programs.

Other programs you might consider

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Seats in every batch are capped

Talk to an advisor for fifteen minutes. We will tell you whether Meta Ads Mastery fits your goal — or which program does instead.

APPLY NOW CALL +91 90888 39993