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MARKETING SHORT-TERM COURSE

Content Writing & GenAI Course

Write content that ranks and converts, with AI as leverage.

DURATION
20 hours
FEE
₹14,999
PAYMENT
Single payment
FORMAT
Live · online
✓ Live mentor-led classes✓ Lifetime recordings✓ Certificate
Content Writing & GenAI course training in India — Careers Ninza, Kolkata
QUICK ANSWERS

Content Writing & GenAI course fee: ₹14,999 all inclusive, paid once at enrolment.

Duration: 20 hours, part-time, with live weekday evening sessions from 7pm IST and weekend workshops.

Format: Live online across India, plus classroom batches in Kolkata, Asansol and Durgapur. Every session recorded and yours for life.

Who it suits: Practitioner workshop. No prior experience required.

You finish with: A portfolio of published pieces, a verifiable certificate.

Roles it prepares you for: Content writer, Copywriter, Content marketer, AI content specialist.

About the Content Writing & GenAI course

Writing craft first, AI second. Twenty hours on research, structure, editing and voice — then how to use GenAI to produce more of it without the flatness that gets content ignored.

Every session produces published work you can show a client or employer.

Who this program is for

If two or more of these describe you, this is the right course.

— Writers and freelancers scaling their output
— Marketers producing content in-house
— Business owners writing their own site copy
— Students building a writing portfolio
— Anyone whose AI drafts read like AI drafts

What you will learn

1 Research and outline before writing a word
2 Write landing pages, blogs, emails and ads
3 Edit ruthlessly for clarity and rhythm
4 Prompt GenAI for drafts worth keeping
5 Keep a brand voice consistent across writers
6 Optimise content for search and AI citation

Content Writing & GenAI syllabus

5 modules, each taught live and reviewed by a mentor.

1 Session 1 — Research, structure and the craft foundations View
•Understanding the reader: who they are, what they already believe, what would change their mind
•Research method: primary sources, subject-matter interviews, data, and verifying a claim before publishing
•Finding an angle: what makes a piece worth reading when a hundred similar ones exist
•Outlining before writing, and why most weak content is a structure problem
•Openings that earn the second paragraph, and the patterns that lose readers immediately
•Logical flow, transitions and building an argument that holds
•Voice and register: choosing one and holding it consistently
•Editing as a separate discipline: cutting padding, tightening sentences, removing hedging
2 Session 2 — Writing for the formats that pay View
•Landing page copy: promise, proof, objection handling, single call to action
•Product descriptions that sell without hyperbole, including ecommerce and marketplace variants
•Long-form articles and buying guides that capture commercial intent
•Email: subject lines, preview text, body structure, and sequences that get read
•Ad copy for Meta and Google within character constraints
•Social copy for LinkedIn, Instagram and X, adapted to each platform rather than reposted
•Case studies and testimonials structured around a problem and a measurable outcome
•Scripts for short-form video and the pacing that retains attention
•Website copy: homepage, about, service pages, and the tone that builds trust
3 Session 3 — Generative AI as a working tool View
•What AI writing tools are genuinely good at, and where they consistently fail
•Prompting for drafts worth keeping: context, constraints, examples, output specification
•Building a reusable prompt library for your recurring formats
•Voice control: feeding brand guidelines and examples so output does not read as machine-written
•Research and outlining with AI, and the fact-checking discipline that must follow
•Editing AI drafts: the tells to remove — hedging, symmetry, empty transitions, inflated adjectives
•Volume production without quality collapse, and where the human must stay in the loop
•Ethical position: disclosure, plagiarism, and why publishing unedited AI output damages a brand
4 Session 4 — SEO, AI search and content strategy View
•Keyword and intent research for content planning
•Topic clusters and building authority in one subject rather than breadth
•On-page optimisation: titles, headings, internal linking, and answer-first structure
•Writing for AI citation: question-shaped headings, verifiable specifics, extractable claims
•FAQ sections and schema, and why they are the most-quoted structured content in AI answers
•Content briefs that a writer or client can execute without further explanation
•Content calendars tied to funnel stage rather than arbitrary frequency
•Refreshing and consolidating existing content instead of endlessly adding
•Measuring content: impressions, clicks, engagement, conversions, and AI citation checks
5 Session 5 — Portfolio, clients and rates View
•Building a portfolio: three published pieces that demonstrate range and results
•Positioning as a specialist: industry, format or outcome, and why generalists earn less
•Finding clients in India: agencies, direct brands, marketplaces, referrals, inbound
•Pitching: the audit-led approach that converts better than a cold introduction
•Pricing: per word versus per piece versus retainer, and moving away from per-word
•Scoping, revision limits, contracts and payment terms that protect you
•Working with clients: brief clarification, feedback handling, and defending a decision
•Live portfolio review by a mentor with written feedback

Tools you will work in

ChatGPT / ClaudeGoogle DocsGrammarlySearch ConsoleAhrefs / Semrush

What you walk out with

OUTCOME
A portfolio of published pieces
OUTCOME
A brand voice and prompt library
OUTCOME
A repeatable content workflow

Roles this prepares you for

Salary depends on your city, experience and the strength of your project, so we do not publish package figures we cannot substantiate.

Content writerCopywriterContent marketerAI content specialist

Fees and payment

TOTAL PROGRAM FEE
₹14,999
All inclusive. No registration or material charges.
PAYMENT PLAN
Single payment
Paid once at enrolment. No hidden charges.
✓  Live classes with a working practitioner
✓  Lifetime access to every recording
✓  Weekly doubt-clearing session
✓  Certified project reviewed by a mentor
✓  Rejoin any future batch free if you fall behind

Content Writing & GenAI training across India

Batches run live online, so the class is identical wherever you join from — same trainer, same time, same fee. No city-based pricing. Classroom batches run in Kolkata, Asansol and Durgapur.

TIER 1 CITIES

Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Pune.

TIER 2 CITIES

Agra, Ajmer, Amritsar, Bhopal, Bhubaneswar, Chandigarh, Coimbatore, Dehradun, Faridabad, Ghaziabad, Gwalior, Indore, Jaipur, Jamshedpur, Kanpur, Kochi, Lucknow, Mysore, Nagpur, Nashik, Patna, Raipur, Surat, Vadodara, Visakhapatnam.

TIER 3 CITIES

Bathinda, Bikaner, Cuttack, Etawah, Gandhinagar, Hajipur, Hosur, Jhansi, Junagadh, Madurai, Mathura, Meerut, Rajahmundry, Rohtak, Roorkee, Salem, Udaipur, Vijayawada.

See all locations across India →

Content Writing & GenAI — frequently asked questions

Still unsure? Call an advisor on +91 90888 39993.

What is the Content Writing & GenAI course fee in India?+

The Content Writing & GenAI course fee at Careers Ninza is ₹14,999, inclusive of everything. It is paid once at enrolment; there are no hidden or additional charges. The fee covers all live classes, lifetime recordings, weekly doubt-clearing sessions, assessments, the mentor-reviewed capstone project and portfolio guidance.

Is Content Writing & GenAI available online across India?+

Yes. Every batch runs live online, so you can join Content Writing & GenAI from anywhere in India. We currently have students from Kolkata, Asansol, Durgapur, Siliguri, Howrah, Gwalior, Patna, Ranchi, Bhubaneswar, Guwahati, Pune, Mumbai and many other cities, plus learners outside India. On-site delivery is available in Kolkata, Asansol and Durgapur, and on request in other cities for corporate or campus groups.

How long is the Content Writing & GenAI course and what is the weekly time commitment?+

Content Writing & GenAI runs for 20 hours. Sessions are scheduled in the evening or at weekends so the whole workshop fits around a job or college.

Do I need prior experience to join Content Writing & GenAI?+

Practitioner workshop. The course starts from first principles and the mentor calibrates pace to the batch. No technical or coding background is required. If a specific prerequisite genuinely matters for your goal, the advisor will tell you honestly on the counselling call rather than take the enrolment.

Who teaches Content Writing & GenAI?+

A working practitioner in the field, not a full-time trainer. Careers Ninza has more than 100 industry mentors who teach while still doing the job, so the examples come from current work rather than a textbook. You can ask which mentor is assigned to your batch before enrolling, or meet them at a free live masterclass.

What will I build during the Content Writing & GenAI course?+

One real capstone project, scoped in the first fortnight and carried through every module: a portfolio of published pieces. It is reviewed by your mentor with written feedback, and it is what interviewers or clients actually discuss with you afterwards.

Is the Content Writing & GenAI certificate recognised?+

You receive a verifiable Careers Ninza industry certificate with a unique ID and a public verification link, issued by Ninza Career Solutions Pvt. Ltd. once your project is accepted. It is an industry certificate, not a government-accredited degree or diploma, and we say so plainly. Its weight comes from the reviewed project behind it.

Does Content Writing & GenAI include placement support?+

Short-term workshops include portfolio guidance so the work is usable in interviews and client pitches. The full placement track, including referrals and mock interviews, is included with our long-term programs.

What career roles does Content Writing & GenAI prepare me for?+

Content writer, Copywriter, Content marketer, AI content specialist. Salary depends on your city, prior experience and the strength of your project, so we do not publish package figures we cannot substantiate; an advisor will give you an honest band for your target role and city.

What if I miss classes or fall behind in Content Writing & GenAI?+

Every session is recorded and stays yours for life. There is a weekly doubt-clearing slot where you can bring your own work, and if you fall too far behind you may rejoin any future batch of Content Writing & GenAI free of charge, with no conditions.

How is Content Writing & GenAI at Careers Ninza different from a recorded online course?+

It is live and never pre-recorded. There is no cheaper self-paced tier, because removing the live class removes the reason the course works. Batches are capped so a quiet student still gets asked questions, and the mentor reviews your project personally rather than auto-marking a quiz.

Can I see a Content Writing & GenAI class before paying?+

Yes. Careers Ninza runs free live masterclasses every week. Reserve a seat, watch a practitioner teach for ninety minutes, ask questions, and then decide. To enrol or to ask which batch suits you, call +91 90888 39993 or message us on WhatsApp.

How do I enrol in Content Writing & GenAI?+

Call +91 90888 39993, email [email protected], or send an enquiry on WhatsApp from this page. An advisor confirms whether Content Writing & GenAI fits your goal, then sends written confirmation of your batch, the fee and a single payment of ₹14,999. Seats are capped, so batches close once full.

Content Writing & GenAI across India — city questions

Same class, same fee, same mentor, wherever you are.

Is Content Writing & GenAI available in my city?+

Yes. Every batch runs live online, so learners across India attend the same class in real time — including Visakhapatnam, Guwahati, Patna, Ahmedabad, Surat, Vadodara, Rajkot, Faridabad, Gurugram, Bengaluru and every other city and town. There is no separate recorded version for students outside Kolkata, and no city has a different curriculum.

Does the Content Writing & GenAI course fee change by city?+

No. The fee is ₹14,999 everywhere in India. We do not price differently for metro and non-metro learners, and there are no travel or centre charges for online batches.

Do you have a classroom centre near me?+

Classroom batches run in Kolkata, Asansol and Durgapur. Everywhere else in India is served by live online delivery, which most working professionals and students prefer. On-site delivery in other cities is available for corporate teams and college groups on request.

What are the batch timings for people in different time zones within India?+

India runs on a single time zone, so timings are identical nationwide: weekday evening sessions from 7pm IST with weekend workshops. Every session is recorded and stays yours for life, so a late shift or travel never costs you a module.

Will placement support help me find work in my own city?+

Short workshops include portfolio guidance so the work is usable in interviews and client pitches wherever you are. Full placement support, including referrals, comes with our long-term programs.

Other programs you might consider

MARKETING Digital Marketing Entrepreneur 6 months · ₹49,999 ML & AI Claude AI Mastery Part 1 20 hours · ₹14,999 ML & AI Claude AI Mastery Part 2 30 hours · ₹29,999

Seats in every batch are capped

Talk to an advisor for fifteen minutes. We will tell you whether Content Writing & GenAI fits your goal — or which program does instead.

APPLY NOW CALL +91 90888 39993